The Ecommerce Marketers Alliance is thrilled to introduce its inaugural Board of Directors, bringing together leaders with diverse expertise in eCommerce, law, and digital strategy.

• Gina Johnson, Board Vice Chair; Chief Legal Officer at The Ridge Wallet, has extensive experience in intellectual property litigation, including high-stakes patent disputes.
• Elliot Ginsburg, Board Chair; VP Legal at Postscript, leads legal and messaging strategies with a background in high-profile M&A and venture capital deals.

• Olfa B’Chir, Secretary; General Counsel at Dolls Kill, is an expert in fashion, beauty, and entertainment law with an international legal background.
  

• Anh Vu-Lieberman, Treasurer; SVP at Nogin, specializes in eCommerce strategy, AI optimization, and brand growth, overseeing multimillion-dollar portfolios.
  

• Justin Allen, CEO of TUSHY, combines legal and business expertise in real estate and international tax management.
  

• Alex Beller, Co-Founder and President of Postscript, is a visionary in SMS marketing, helping Shopify brands scale through hyper-segmented campaigns.

Elliot Ginsburg, Board Chair, remarked, “I am honored to serve alongside such a talented group of professionals. Their diverse experiences—from intellectual property law to digital marketing and AI optimization—make this board uniquely positioned to advance the mission of the Ecommerce Marketers Alliance.”

David Carter, President & CEO of the Ecommerce Marketers Alliance, emphasized the Alliance’s policy goals, stating, “Our primary objective is to advocate for a fair and competitive eCommerce marketplace. Through this leadership team, we aim to shape policies that foster innovation, protect intellectual property, and create a sustainable digital economy for businesses of all sizes.”

For more information, visit ecomm-alliance.org.